Online advertising is now one of the top choices for advertisers. By this way, they can promote their products to attract consumers’ attention and the potential for success is huge. There are many different types of online advertising such as display advertising, video ads, pop-ups ad, trick banners or text ads. In fact, consumers can easily see online ads when they are using Facebook, Instagram, Google,… so that businesses can also use social networking sites as a legitimate communication channel between businesses and customers. And, the feedback will help businesses make improvements. However, when consumers visit the website with many online ads appearing, they will get distracted and want to ignore advertising.
Example of a creative advertisement
This video ad from the British biscuit company McVitie’s in 2018, they initiated a £9.7m master brand campaign called “Sweeter Together” to show that they are the UK’s number 1 sweet biscuit brand. From my view, video ads are one of the ways to attract the attention of most consumers. Animation videos are some emotional stories that include complex information can send to the audience.
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Hannah Vuong






